Over on Handmade Spark, I posted a blog post with tips on optimizing your listings to make them rank higher in the search engines. I think you might find this post really helpful as you seek to get more exposure to your shop.
Etsy is making changes to how their "search by relevancy" works, and I suspect people will be searching that way. Plus, these tips will help you get seen by google too!
Visit Handmade spark, Optimizing Your Listings For Relevancy.