I have been especially amazed at the helpfulness of many people in the forums lately. I have put together a collection of some of the most helpful threads I have been reading lately, and there are some real gems to be found!
Everyone should read these!
Please enjoy!
How to add Etsy Mini to your blog
How to increase your blog views and sales
GIANT list of blog topics!
Everything you ever wanted to know about buying FACEBOOK ads!
The Complete guide to twitter, and why you're probably not using it correctly
A great Etsy tool, with a great alternative to the Etsy mini, and many other things as well!
How to write item titles (SEO, in regard to the relevancy search)
Guaranteed to make me visit your shop is.....
Add static pages to your blog!
How to stop thinking like a hobbyist, and start thinking like a professional
Bringing buyers into your shop
Stocking up for your selling season
Why I heart you (and some tips on how to get noticed)
A photographic guide to creative LIGHTING
Valuable lessons about pricing from a farrier, my dad
Showing posts with label how to be successful on etsy. Show all posts
Showing posts with label how to be successful on etsy. Show all posts
Bringing Buyers Into Your Shops
How do you bring buyers into your shop?
First you must ask yourself the question, "Why would I buy from that shop?"
Putting yourself in your customers shoes is the first step to becoming a successful seller.
1: A good product.
The first and foremost thing to selling successfully is to have a product everyone wants. Who would buy a product they don't even want?!
2: A good representation of that product.
If your pictures don't do your product justice, it's probably not going to sell very well. Even if your photos are passable, it is always a good idea to keep working on improving your photography. And keep in mind that a good clean background with a prop or too, and some natural diffused light is key to making a good photograph!
3: A good price.
I believe most of us struggle with how to price our products. How the heck do you charge enough to make a decent profit without running your customers off at such a very high price? You need to find a good balance for your product and stick with it, making minor adjustments as you go as the price of materials fluctuate.
If you ever plan on selling wholesale, make sure you are charging enough to make a profit when you slash the prices for your wholesale buyers!
4: Great Customer Service.
All business owners need to have good customer service! This doesn't mean you answer your emails in exactly 2 hours, though that is always nice, it's not always possible.
It does mean, however, that you treat your customers with respect, ship their products in a timely manner, and answer your emails and convos as soon as possible.
It's helpful if you can disclose a timeframe in your policies so customers will know what to expect.
Got a busy life? Make sure you tell them in your policies that you will get back to them within (2?) days, or that orders ship within (3?).
As a customer myself, this kind of information is tremendously helpful when I make a purchase.
5: Customization.
If you are up to it, offer custom services! Let your customers know that they can have a product made especially for them that no one else will have.
Perhaps a customer needs several items that match for a gift for someone, or maybe they need something in a different color, etc.
If you offer custom services, you are bound to attract more business this way.
Summarization:
A good buyer experience!
If your customers are able to get what they need from a great seller, they are bound to walk right in!
Your reputation as a great seller will improve over time, bringing more and more business your way.
First you must ask yourself the question, "Why would I buy from that shop?"
Putting yourself in your customers shoes is the first step to becoming a successful seller.
1: A good product.
The first and foremost thing to selling successfully is to have a product everyone wants. Who would buy a product they don't even want?!
2: A good representation of that product.
If your pictures don't do your product justice, it's probably not going to sell very well. Even if your photos are passable, it is always a good idea to keep working on improving your photography. And keep in mind that a good clean background with a prop or too, and some natural diffused light is key to making a good photograph!
3: A good price.
I believe most of us struggle with how to price our products. How the heck do you charge enough to make a decent profit without running your customers off at such a very high price? You need to find a good balance for your product and stick with it, making minor adjustments as you go as the price of materials fluctuate.
If you ever plan on selling wholesale, make sure you are charging enough to make a profit when you slash the prices for your wholesale buyers!
4: Great Customer Service.
All business owners need to have good customer service! This doesn't mean you answer your emails in exactly 2 hours, though that is always nice, it's not always possible.
It does mean, however, that you treat your customers with respect, ship their products in a timely manner, and answer your emails and convos as soon as possible.
It's helpful if you can disclose a timeframe in your policies so customers will know what to expect.
Got a busy life? Make sure you tell them in your policies that you will get back to them within (2?) days, or that orders ship within (3?).
As a customer myself, this kind of information is tremendously helpful when I make a purchase.
5: Customization.
If you are up to it, offer custom services! Let your customers know that they can have a product made especially for them that no one else will have.
Perhaps a customer needs several items that match for a gift for someone, or maybe they need something in a different color, etc.
If you offer custom services, you are bound to attract more business this way.
Summarization:
A good buyer experience!
If your customers are able to get what they need from a great seller, they are bound to walk right in!
Your reputation as a great seller will improve over time, bringing more and more business your way.
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